Terre Haute Postcards (131)

Hulman & Co. (2)

This is part of my history and guide to my adopted home - Terre Haute, Indiana.

More postcards from my collection...

Hulman's created some beautiful trade cards featurung different subjects. These fronts used a variety of backs.

Hulman Cofee trade cards

Hulman Coffee trade cards - children

Some of the images appear to show boys in a smock. It was typical for boys to wear dresses or smocks in the 1800s and into the 1900s until they were potty trained.

Hulman Cofee trade cards

Hulman Coffee trade cards - children

Hulman Cofee trade cards

Hulman Coffee trade cards - children

Hulman & Company brands...

Coffee - Rex, Crystal, Dauntless
Baking powder - Clabber Girl, Rumford
Farmers Pride

1850 - Francis Hulman and John Bernhard Ludowici invested $700 and $1,400, respectively, opened Cincinnati Wholesale Grocery Store in Terre Haute
March 12th, 1853 (March 12th) - partnership ended; Ludowici kept the business
September 1853 - Hulman opened F. T. Hulman Wholesale Store directly across street
1854 - Herman Hulman arrived from Germany to sell for Francis
September 13, 1858 - Francis Hulman, wife and child died aboard ship destroyed by fire on way to New York
July 1869 - merged with R. S. Cox Jr., closest competitor in wholesale grocery business
1878 - acquired Benjamin Cox's half-interest; became major supplier of food, merchandise under house brands (Crystal, Dauntless, REX, Farmers Pride, Clabber Brand baking powder)
January 1st, 1899 - Clabber Brand baking powder brand name first used
1923 - Food and Drug Administration changed labeling laws, Clabber Brand baking powder name changed to Clabber Girl
March 18, 1924 - trademark registered.