Postcards of Terre Haute - Postcard Publishers, Printers and Manufacturers

Postcard Publishers, Printers and Manufacturers

This list contains information on the the printers and publishers that produced the postcards with Terre Haute as their subject.

Acmegraph Company

Acmegraph Company logo

Based in Chicago, this company operated between 1908 and 1918.

Adkins & Burnham Studio

This was on State Road 46 in Terre Haute.

Albertype Company

Originally known as Wittemann Brothers, the Albertype Company was founded by brothers Adolph (1845-1938) and Herman L. Wittemann, and owned by Herman. The company operated from 1890 to 1952, and was located in Brooklyn, New York. During its nearly sixty year run, the Albertype Company produced over twenty-five thousand prints, which were distributed across the United States in the form of postcards and viewbooks. The company had agents, including Adolph Wittemann, take photographs of different cities and regions, which were then reproduced as collotypes. In addition to using its own archive of original negatives, the Albertype Company also reproduced photographic images taken by other companies or individuals.

The Albertype Company was created to take advantage of the commercial applications of the collotype, a type of printing which used photographic negatives. In the late nineteenth century, photographic and photomechanical reproduction were becoming increasingly popular for commercial use. The collotype, one of the most commercially successful photomechanical processes, was introduced in 1855 by the French photographer and chemical engineer Alphonse-Louis Poitevin. Poitevin discovered that a bichromated gelatin-covered plate could be used to produce prints after being exposed to light through a negative. The collotype process consisted of numerous steps. First, a plate was rendered light-sensitive by coating it with warm potassium or ammonium bichromated gelatin and heating it at a steady temperature in an oven until dry. After nearly two and a half hours, a negative was placed between the plate and a light source, exposing the gelatin layer to ultraviolet light, and hardening the exposed areas. The hardening of the gelatin resulted in less absorption in the areas which received the most light (those which will appear the darkest in the print). The plate was soaked in cold water, dried, and before printing it was wet again with a glycerine and water solution. Greasy ink was rolled out onto the plate, and did not adhere to those areas which soaked up the most water. The plate was rolled through a press with paper, causing the ink to transfer. The plate could be reused for a limited quantity of reproductions.

Alphonse-Louis Pontevin's process was adapted by C.M. Tessie du Motay and C.R. Marechal, who covered copper plates with bichromated gelatin. The gelatin often separated from the copper during the printing process, so the quantity of images that could be produced from a single plate was limited to approximately one hundred. Joseph Albert, a photographer from Munich, substituted glass for the copper plate, constructed a mechanical press, and also added another layer consisting of silicate mixed with gelatin, albumen or stale beer, which was applied between the gelatin and plate to facilitate adhesion. Albert presented his improved collotype process at the 1868 Photographic Exhibition in Hamburg. Immediately after the introduction of his innovations, companies were able to produce about two thousand prints from each plate using etching presses and hand rollers. Towards the end of the nineteenth and in the early twentieth century, improvements in mechanical presses and a switch to the rotary collotype, a high-speed process using an aluminum plate, meant that up to five thousand collotype prints could be produced daily. Color was added to the collotype process by Albert in 1876.

Collotypes were important to the industry of photographic reproductions because they were fairly cheap to produce, and their range of tones permitted exact reproductions of photographs through a photomechanical process. They are also noted for their ability to accurately reproduce drawings, prints, and watercolors, and are still in limited use to this day. Collotypes were known by numerous names, including "phototype," and "albertype," the name given by Joseph Albert.

They first started printing books and then pioneer cards by 1893 going on to become a major publisher of national view-cards. Their postcards were not numbered and their name appears within the stamp box on their early cards. When the divided back postcard was authorized, the Albertype company created a line down the back of their cards with the words Post Cards of Quality and later with The Finest American Made View Post Cards. Many publishers large and small printed cards though the Albertype Co. They were purchased by Art Vue Post Card Company in 1952.

Many of their cards were printed in black & white but they also produced a tremendous number of hand colored cards. The style and quality of the way the watercolor paint was applied changed over the years but their RGB pallet remained consistent. One variation of these cards were printed as novelties in a 6 by 8 inch format.

They also printed postcards in duotones and tinted monochromes of various colors. An early type was their Sepia Delft series printed in dark high contrast tones. This was followed years later by their Blue Tone cards that were similar to their lower contrast black & white albertypes except for their color. While most of Albertype's postcards were based on photographs they also produced an unusual set of sepia art reproductions of line drawings.

Sources: Historical Society of Pennsylvania and the Metropolitan Postcard Club of New York City

ANC - American News Company

This company worked out of 119 Nassau Street, New York, NY between 1864 and 1969 and claimed to be the largest publisher and distributor of books, magazines, newspapers, and postcards in the United States exclusively through their national network of affiliated news agencies. Their earliest cards were printed as black and white views, followed by their lithographic Polychromes. Other series were added each being printed in a different manner. Some of these techniques have a specific letter prefix to their numbers, while others kept adding letter prefixes sequentially from A as they ran out of four or five digit numbers assigned to that card. Many cards with undivided backs were later reprinted with divided backs after 1907. Many small publishers also contracted out postcards though the American News Company. Their printers in Leipzig, Dresden and Berlin, Germany produced most of their cards, but many were manufactured in France and the United States as well. They produced cards by various processes using different trade names...

Americhrome - This series was printed in the United States using halftone lithography. These cards are characterized by a medium screen pattern, limited pallet, turquoise skies, and small red block lettering. Their soft look creates the illusion of continuous tone lithography. In later years white border cards and a fine textured linen type card were made that continued to carry the Americhrome name but not the old printed characteristics. They were not always published by the American News Company. Prefix M (1910-1941).

Bromide Chrome - A German made card printed in continuous tone lithography. Bromide Chromes are characterized by a sharp crisp image. Prefix E.

Doubletone Delft - A Gravure card in blue tones printed in Germany

Doubletone Sepia - A Gravure card in blue tones printed in Germany. Prefix AA

Druckchrome - A german made card printed with a black halftone, and then overlaid with continuous toned bright lithographic colors. (1910)

Embossed - These cards were simply colored though cards with the same numbers could have different coloring schemes.

Excelsior - A gravure card printed in Germany. It was marketed as their highest quality black & white card, and most customers chose this type over the cheaper halftone version. Almost all cards in this series are printed in black & white, but there are some examples issued in monochromes of blue and sepia as well as more rare cards that were printed in color and handcolored. Prefixes A, B, D, F (1904-1920), Prefixes AA for Blue, Sepia & Hand colored cards (1908-1925).

Hand Colored These cards were pinted in black & White and simply colored with a RGB pallet.

Helio Dore - A German made card printed in continuous toned heliogravure. These cards are characterized by flat tones, stylized clouds, and a dull finish.

Litho-Chrome - A German made card printed in continuous tone lithography. Their individual colors are sharp and tend to stand out. They are drawn more toward more solid tones than to texture. Many of these cards were printed with a dominant blue pallet that is sometimes so heavy to render a scene highly un-natural. Prefixes A, B, C, D, E, G, H (1906-1909)

American News Company Litho-Chrome logo American News Company Litho-Chrome logo

Mezzochrome - A German made card printed in a four-color printing process similar to that of a collotype. They have a very fine dot pattern, which gives them a more photographic than drawn look. Prefix D (1910-1911)

Monotone - A black & white halftone lithographic card. It was promoted as the highest quality budget card but its average look caused few to order cards in this series.

Newvochrome - A German made card printed in four-color continuous tone lithography. The colors on these cards tended to be applied in broad areas, characterized by a sharp look and a dull finish. Prefixes A, B, C, D, E (1909-1912)

Octochrome - A german made card printed using four-color continuous tone lithography. These cards are characterized by a sharp look with hard clean colors that emphasize blues and reds. Prefixes D, E (1909-1912)

Photo Chrome - This series in four-color lithography were printed in the United States. The grain of the continuous tone on these cards is so fine but distinct it almost resembles a halftone screen on close inspection. Photo Chrome cards are characterized by bright cool colors and a soft hand drawn look. Prefixes D, E, M (1912-1916)

Photo Helio - A German made card printed as a four-color continuous tone heliograph. These cards are characterized by a fine grain with smooth color transitions in the skies and crisp foregrounds. A bright cool pallet was usually used.

Plenochrome - These German made cards with a fine grain cards with a dull finish seem to bu printed in color gravure. Many cards were produced using this technique but most only have the name of a local publisher and lack the Plenochrome lable. It is not known if these cards were published through the American News Company or directly through the printer.

Poly-Chrome - A German Made card printed in continuous tone lithography. Its colors are bright and so flat that they almost resemble screenprints. The poly-chrome process was almost exclusively used before 1907. Other European publishers also used the same process but without the Poly-Chrome name. Prefixe A (1903-1907). Cards with the Poly-chrome name were also printed in the United States during the First World War, with an M prefix and white borders, but these lithographic cards have a grained texture. They were not always published by the American News Company.

Quarto-Chrome - A German made card printed in four-color continuous tone lithography. Prefix E (1909-1912)

Sextochrome - A French made lithographic card made by usilizing six-color halftone plates in its printing. These cards are characterized by an extremely fine grain. Prefix D (1917-1929)

Special Colored - A french made card printed in lithography by using four-color continuous tone plates. These cards are characterized by a crisp sharp image in black overprinted with colors in lighter tones. Prefix D (1908-1919)

Steeldrucktone - A series printed in gravure with deep brown tones. Prefix AA (1919)

One of their more mysterious sets of cards were hand colored in France with a more varied than usual pallet and a wider than usual border. While some cards are painted carefully in subtle tones others are loosely painted in bold colors. Only a few of these cards have a logo on them with most only carrying the local publishers name. They seem to have been largely distributed in New England by E.D. West, H.A. Dickerman, and the New England News Company. Many views were also made of Long Island, NY. The logo that appears on only some of these cards have been attributed to the Eastern News Company, but it is hard to say if the logo was used exclusively by them or the American News Company as well. A good many of these cards have no attributes at all.

The American News Company also used other trade names such as Double Tone Green, Rotochrome, and Waterette.

Source: Metropolitan Postcard Club of New York City

Art Manufacturing Company

Originally based in Amelia, Ohio this company operated between 1908 and 1915. They published a wide variety of postcards types including color and black & white views, greeting and holiday cards, and political subjects. Some were made in a small panoramic format and many cards were printed with gold borders. They eventually built a new factory in Zanesville, Ohio.

Source: Metropolitan Postcard Club of New York City

Artvue Postcard Company

The Artvue Postcard Company of 225 Fifth Avenue, New York, New York was formed in 1948 and was a producer of black & white postcards in the 1950's when color postcards were more popular. The company is best known for publishing postcards of the plaques at the Baseball Hall of Fame in Cooperstown, New York, a business they bought from Albertype in 1952. They produced the Hall of Fame cards until 1963.

Source: Silver Bay Postcards

Butler Enterprises, Inc.

The only reference I can find to this company is a furniture dealer in North Carolina with the same zip code as the one on the postcards. It was not unknown for companies to publish postcards as well as their main business.

Colourpicture Publishers, Inc.

A major publisher and printer of linen view-cards of the United States based in Boston and Cambridge, Massachusetts between 1938 and 1969. They later went on to publish photochromes and small spiral bound picture booklets under the name trade name Plastichrome in the 1950's.

Curt Teich

In business from 1893 to 1978. It's hard to date early Curt Teich postcards as they were not well documented. After 1913, dates began to appear occasionally in the order books kept by the company and from 1922 on, production dates were well documented. Their U.S. factories turned out more cards in quantity than any other printer. They published a wide range of national view-cards of America and Canada. Many consider them one of the finest producers of White Border Cards. The Linen Type postcard came about through their innovations as they pioneered the use of offset lithography. In 1974 the Teich Company was sold to Regensteiner Publishers also in Chicago. The Teich Company continued to operate in the same building and continued printing Teich postcards until 1978 when the plant closed.

Source: Metropolitan Postcard Club of New York City

Dexter Press & Mid-Western Map Company (MWM)

Thomas A. Dexter began Dexter Press, a one-man shop in Pearl River, New York, in 1920. With the production of the very first natural color post card in 1932, Tom Dexter established a tradition of innovation and craftsmanship that would be associated with the Dexter name for years to come. While all the photochromes printed by Dexter boor the words Genuine Natural Color they went through a variety of phases. Their early photochromes went under the name Dextone and tended to be flat and somewhat dull in appearance. As years went by their optical blending techniques improved producing richer and more varied colors.

During that same time period, the Burney brothers, located in Aurora, Missouri, were quickly becoming one of the largest road map printers in the country. From their MidWest Map Company grew MWM Color Press. As with Dexter Press, MWM Color Press emphasized a commitment to excellence in printing.

In 1980, the two companies combined forces to create MWM Dexter. Since that time, over $30 million in equipment and technology have been invested to provide customers with the best concept-to-completion, full-color printing & fulfillment services.

Source: Metropolitan Postcard Club of New York City and MWM Dexter website and

E. L. Godecke

E. L. Godecke published several local postcards. The bookstore which was located on Wabash Ave, just east of Fourth Street. It burned in 1896 with the fire which took the Naylor Opera House. The proprietor was E. L. Godecke and one clerk was Walter Leeds. Godecke was still publishing postcards in the late 1910's.

Illustrated Post Card Company

Illustrated Post Card Company of 118 Chambers Street in New York was printing millions of cards at a time when picture postcards were at the peak of their popularity.

Another address given for them is 520 West 84th Street, New York and they operated from 1905 to 1914. They published a wide variety of color halftone lithographic cards in series that were printed by Emil Pinkau in Leipzig, Saxony. Each city or location of their color card sets were assigned the same number prefix.Their best known cards are from a very large set that captured scenes throughout the City of New York. These cards tended to use brighter than average colors and were titled in a very distinct font. Similar cards, but with more subdued writing, appeared afterwards depicting scenes from the surrounding regions such as Long Island. In 1909 they stopped importing cards from Germany and began printing their own. A large number of black & white cards were produced in a more open halftone with some being poorly hand colored. These black & white cards were numbered consecutively.

There was also another company with the same name that worked from 1907 to 1915 in Montreal, Canada. These published Canadian views in black & white and color continuous tones with the cards being made in Germany.

Source: Metropolitan Postcard Club of New York City

Indiana News Company

Started in 1909 in Indianapolis this was a local publisher and distributor of postcards for the American News Company.

Indianapolis Engraving Company

This company was operating between at least 1916 and 1943. Sybil Hunt Connell (1895-1983), also known as Sybil G. Hunt, was a commercial artist for the company.

Inland Publishing Company

This company was based in Terre Haute and seems to have published all types of printed matter. The earliest mention I can find for this company is 1896, when it published "An Outline of Method in History" by Ellwood W. Kemp. Here's a list of some of it's publications...

1896 - "A New English Grammar" by J. B. Wisely
1896 - "An Outline of Method in History" by Ellwood W. Kemp
1896 - "Language of the Grades by J. B. Wisely
1897 - "Studies in Indiana Geography"
1897 - "Syllabus of Lectures on European History" by Andrew Stephenson
1898 - "Literary Art:" by Harriet Noble"
1899 - "The Inland Educator"
1904 - "Teacher's Manual for Walsh's New Grammar School Arithmetic" by Walter Piety Morgan
1905 - "The Government of the State of Indiana" by William W. Thornton

Tom Joness

Based in Cincinnati, Ohio between 1900 and 1917, Tom Jones published lithographic view-cards of middle America in monochromes or by using a strong blue overprinting on top of a black & white open halftone. Some of their latter cards were printed by Curt Teich.

S. H. Knox & Company

Based in Buffalo, N.Y. this company operated between 1884 and 1911. Seymore Horrace Knox went into partnership with his cousin Frank Woolworth to open his first five & dime store in Reading, Pennsylvania in 1884. He continued to open more stores until he became the second largest chain in the United States. Knox is noted for opening the first five & dime in an urban setting, Detroit. As interest in postcards grew Knox not only became a major distributor of cards through his stores but a publisher as well. In 1911 his stores were incorporated into the F.W. Woolworth & Co. chain.

Source: Metropolitan Postcard Club of New York City

E. C. Kropp & Company

Based in Milwaukee, Wisconsin this company operated between 1907 and 1956. A publisher and printer since 1898. Became the E.C. Kropp Company in 1907 and were sold to L.L. Cook in 1956. They are now part of the GAF Corp. U.S. They produced a great many lithographic postcards of views and other subjects from some early pioneers to fine grain linens.

Source: Metropolitan Postcard Club of New York City

H. C. Leighton & Company

Based in Portland, ME this company operated between 1906 and 1909. A printer and major publisher of national view-cards, especially scenes of New England. They printed most of their cards in four distinct styles employing halftone lithography. Most used a simple soft yet highly recognizable RGB pallet. While some cards were printed at their plant in the U.S. most were manufactured in Frankfort, Germany. Almost all their cards were numbered. They merged with Valentine & Sons in 1909 along with Sackett & Wilhelms. The new company was named Leighton & Valentine and continued until 1914.

Another set of cards in halftone lithography were printed in a wider range of colors using a very bright pallet. Their titles appear in bright red. A very distinct card set was printed in a limited but brightly colored continuous tone lithography with a dominating orange and matte finish. The intensity of coloring on these cards can vary widely, which renders some very beautiful while other copies of the same image can be extremely garish. This technique only seems to have been used on view-cards of southern Maine. Other techniques were employed as well including collotypes and some hand colored cards but these can only be found in small numbers.

A more mysterious set of cards seem to have been made in gravure with very fine detail and a dry looking finish. While these cards were not produced using a halftone, their skies still exhibit a dot pattern most likely from ben-day. While these view-cards were produced nationally in great quantity, Leighton's name only appears on relatively few of them. Most contain the names of small local publishers, a card number, and notice that they were printed in Germany. It becomes uncertain if all these publishers were contracting cards with Leighton or directly through his German printer.

Source: Metropolitan Postcard Club of New York City

Kadel Photographers

Robert N. T. Kadel opened a shop that was later to become Kadel's Holiday Shop at 675 Wabash Avenue in 1906. When Robert N. T. died in 1955, his son, Robert James Kadel took over the business. During World War II he was a USAAF combat cameraman and he naturally took to aerial as well as industrial and news photography. As well as his own photography he was also photographer for the Terre Haute Star newspaper and United Press International news service.

Source: "Terre Haute's People of Progress" by Harold Kay Buckner (Biographers Inc., 1970)

Levin Brothers

They appear to have been dry goods wholesalers in Terre Haute. It was not unknown for companies to publish postcards as well as their main business.

Ezra Meeker

In 1852, Ezra Meeker travelled westward along the Oregon trail and eventually settled in Seattle, Washington. In 1910, he made the 2,630 mile journey in reverse, from Washington State to Indiana. Along the way he urged people to erect the Oregon trail historical markers and published a set of postcards of his journeys"

Floyd Mitchell

Floyd Mitchell of Bridgeton, Indiana died in 1983. On his death, one of his sons, Charles E. "Lucky" Mitchell, ran Floyds postcard and souvenir business for another 20 years. Charles died, aged 83 on Friday, April 4, 2008.

I & M Ottenheimer

Formed in 1890, in Pine Street, Baltimore, MD. In August 1890, Isaac Ottenheimer, age 19 and his 14-year old brother Moses rented one-half of a store located at Baltimore and Pine Streets to sell books. By 1940 the firm had more than 100 joke books, many of them written by the brothers using pen names of Moe and Joe Ott. They also published a great many view-cards of the mid-Atlantic region from early hand colored cards to linens. By 1919, the company of I & M Ottenheimer had moved its headquarters from Baltimore and Pine to 800-802 East Fayette Street. Isaac Ottenheimer and wife lived at 2601 Madison Avenue, apartment 1206 in 1929. He died in 1953. By 1963, the business was being carried on by two grandsons, A. T. Hirsh, Jr and A. D. Sheffler. The firm's headquarters were located in Pimlico.

Sources: Baltimore City Postcardss and Metropolitan Postcard Club of New York City

Penrod Hiawatha Company

This company is a postcard and souvenir wholesalers and was formed in 1954. The company address is 10116 M 140, Berrien Center, MI 49102. The company is still going and has a website.

Rotograph Company

This company operated between 1904 when it took over the National Art View Company, and lasted until 1911. Based at 684 Broadway, New York City they also had offices at 215 Wabash Avenue in Chicago. They produced around 60,000 postcards which were mostly printed in Germany and France.

Sources: Metropolitan Postcard Club of New York City and Rotopex

Souvenir Post Card Company

A major publisher of a variety of postcard types based at 268 Canal Street, New York between 1905 and 1914. They used three different printers over the course of their business, which changed the look of their cards. Some of their early cards were printed with the name E. Frey on them who may have been the owner. The company was purchased by Valentine and Sons. and they produced cards in America under the name Valentine-Souvenir Company.

Color cards 1-3099 and 12000-15000.
Green & white 3100-5999 and 15000-up. Many of these cards were reprints of color issues (often with glitter to enhance their dull look).
Black & white 6000-11999 in halftone lithography.

Source: Metropolitan Postcard Club of New York City

Taylor Pratt & Co.

This company was based at 1161 Broadway, New York, N.Y. The Metropolitan Postcard Club of New York City site says that this company only operated between 1907 and 1908 but I think the company was in existence for longer than this.

Tichnor Brothers, Inc.

A major publisher and printer of a wide variety of postcards types from 1912 to 1987 and based at 160 N. Washington Street, Boston and Cambridge, MA. Their view-cards were produced on a national level. They also produced a black white open halftone series on the hurricane of 1938. Their photochomes went under the trade name Lusterchrome. They also produced an early Tichnor Gloss series that was so heavily retouched they floated somewhere between being artist drawn and being a photograph. The company was sold in 1987 to Paper Majic.

Source: Metropolitan Postcard Club of New York City

Raphael Tuck & Sons

This British company with offices in London, Paris and at 122 Fifth Ave, New York, operated between 1866 and the 1960's. They were founded in London, selling pictures and frames. Raphael Tuck was joined by his three sons in 1871 and published their first Christmas greeting card. In 1893 they were granted a Royal Warrant by Queen Victoria and most of their cards proudly proclaim "Art Publishers to Their Majesties The King and Queen". Adolph Tuck, one of the sons, produced their first picture postcard in 1894 of Mt. Snowden in Wales, which was sold to tourists visiting the site. They entered the postcard market in the United States in 1900 with an office in New York. American artists designed many of the postcards, but the cards were printed in Europe (Germany, Saxony, England) and then returned to the states for sale. Unfortunately, like many other postcard printers and manufacturers of their time, the history, records, original paintings and postcards of Raphael Tuck & Sons were destroyed during the bombing blitz of London during World War II. Raphael Tuck & Sons were prolific printers and produced Books, Postcards, Greeting Cards, Die Cut Cards, Fringed Silk Cards, Scrapbooks, Puzzles and more.

Sources: About Postcards, Emotions Greetings Cards, Metropolitan Postcard Club of New York City, Old & Sold, Tuck Gramophone Postcards

Union News Company

Union News Company logo

Based in New York between 1908 and 1969 this was a wholly owned subsidiary of the American News Company they became major distributors of postcards and other printed items through their newsstands at hotels, rail and subway stations. Their cards were published by a variety of different companies including American News, Curt Teich, Robbins Brothers, and Valentine & Sons. Sometimes only their logo appears on a card, but it is often hand stamped on cards not originally published for them.

Source: Metropolitan Postcard Club of New York City

Valentines Company Limited

Based in Dundee, Scotland and London, England between 1825 and 1963 this was a major publisher of views. The Valentine Company, a lithographic printing firm, was founded in 1825 in Dundee, Scotland by John Valentine. His son James became an early pioneer of photography and by the 1860's his work was being reproduced by the Valentine Company as prints and stereo-views. After James' death in 1879 his two sons, George Dobson and William Dobson took over the Company, but in 1884 George moved to New Zealand where he became a landscape photographer. In 1880 Valentine began producing Christmas cards and by 1896 they began printing postcards. Up until 1882 they had only published views of Scotland, but they began expanding into other tourist markets especially after their postcard business took off. Other offices opened in Jamaica, Medeira, Norway, Tangier, Canada, and New York. They produced a great range of view-cards that were mostly printed in Scotland in halftone lithography or issued as real photo cards. In addition they produced a vast array of other products that held photographic images. All interests outside of Great Britain were sold in 1923. By 1929 they had given up their photo portraiture work to concentrate solely on postcard production. But they did not anticipate the public's growing demand for color cards and by the 1950's their business was suffering. In return they put most of their efforts into greeting cards. They were purchased by John Waddington & Co. in 1963, which passed on to Hallmark Cards in 1980. Dundee operations closed in 1994. Their cards are numbered on the front in hand, which sometimes makes the figures illegible.

In the 1890's until 1902 most cards were printed in black & white with undivided backs. In these years they also produced an Artotype series of illustrated scenes in color. By the 1900's they were producing a great number of views of Great Britain labeled as the Valentine Series. These came in a number of variations including cards that were hand colored, printed in color, and printed in various monochromatic colors. They were mostly numbers in series of four to five digits. Their color cards were printed in a lithographic halftone with simple but highly distinct RGB pallet.

Their Mezzograph series was also produced lithographically in a limited pallet, but in a fine continuous tone. The colors on these cards tend to have a heavy look to them. In these same years they produced a series of color and black & white moonlit views, a card series depicting Edinburg in paintings, greeting cards, real photo cards, and a series of views in sepia called Selectypes. An XL series was also produced for sepia toned real photo cards.

After the First World War, Valentine produced a wide variety of view cards in addition to their Artotypes with many brand names. Carbo-type and Silveresque cards were printed in lithographic black & white halftones to simulate photographs, while Carbotone cards were printed in sepia. The Photo-gravure series was also printed in sepia but in gravure rather than lithography. Real photo bromide cards were made under the names Bromotype and Bromotone, and a series of Glossy view-cards with an embossed frame were issued under the Crystoleum Series name. Valentine also made a number of etching reproductions in these post war years.

Photo-Brown cards were printed in a dull dark brown using halftone lithography. They have the unedited look of toned real photos. Colourtone cards were issued in the 1930's and printed in halftones using a distinct red, yellow, and blue pallet. They are distinguished by thick Tartan patterned borders with symbolic elements added. Carbo Colour cards from the 1930's also came with Tartan borders but many were also printed with plain white borders. They were printed in halftone, often with ben day patterns added, in RGB colors with little optical blending. They often have the look of being hand colored.

Borderless artist signed cards were made through the 1940's and 50's, and printed in color under the Art Colour name. These cards had a distinct RGB pallet and were printed in halftones that produced a rosette pattern. Another type of borderless artist signed card were issued in the 1950's and printed under the Valesque name. These cards have a similar halftone pattern to that of the Art Colour cards but here the hues easily blended to create more optical colors.

By the 1940's the changes in printing technology ushered in a new series of card types with it. New color view-cards came out under the name Valchrome and Collo Colour, while black & white and sepia cards were produced in gravure under the name Velvette Gravure. They also produced a series of Aerial cards and of folding cards called Mail Novelties. But by the 1950's more emphasis was put into the production of greeting cards as their popularity outpaced that of postcards. Their last black & white postcard was printed in 1967.

A number of view-cards of Ireland were published out of their office in Dublin. While they generally have the same printed appearance as those depicting scenes from England and carry the Valentine name, their logo is completely unique. Another set of Irish view-cards were issued by Valentine in Dublin with decorative borders filled with clover. These cards have the normal Valentine logo on them and were printed in Scotland.

Source: Metropolitan Postcard Club of New York City

Valentine-Souvenir Company

Valentine-Souvenir logo

Based in New York between 1914 and 1923 this company was formed by the merger of the Leighton & Valentine Company with the Souvenir Post Card Company. They published halftone lithographic view-cards that were printed in the United States. While their later white border cards retained the usual limited pallet, these cards have an entirely different look. There is much more emphasis on the details that are printed in black rather than the color overprinting.

Source: Metropolitan Postcard Club of New York City

F. W. Woolworth Company

Woolworth's were based in New York, and operated between 1878 and 1997. Frank Winfield Woolworth opened his first retail store in Utica, NY in 1878. He became a publisher and major retailer of postcards in 1912. These cards were sold from the company's ever expanding chain of Five & Dime stores both in America and abroad. They had designed and published many of their own Christmas cards since 1879. As other publishers were forced to compete with their bargain prices the quality of postcards was forced downward. Many publishers blamed Woolworth for destroying the postcard craze by dumping cards on the market at prices set below profit margin.

Source: Metropolitan Postcard Club of New York City

H.G. Zimmerman & Co. 

This comapny, known simply as Zim, operated from Chicago between 1907 and 1911. They published halftone lithographic view-cards from New England to mid-West America in a noticeably limited RGB pallet. They used the trade name Zimochrome on many of their postcards.

Source: Metropolitan Postcard Club of New York City

Other Printers and Publishers

Information on the following will be added as it becomes available...

Adams, Terre Haute
Beals, Des Moines, Iowa
Richard H. Bruce, Terre Haute
Bundy, Terre Haute
Colorcraft Studios, 114 E. 32nd St., N.Y., N.Y. 10016
Jim Doane - photographer
Estell Wholesale Co., Seymour, Indiana
E. L. Godecke, Terre Haute
John M. Heeman, Terre Haute
Hermann Souvenir Post Card Co., Hermann MO
Herz's Bazaar
Historical Collectors Series
House of Photography, 108 N. 25th St., Terre Haute, Ind. 47803
Indiana Scenic Images, Indianapolis
Journal Printers Co., Terre Haute
(Bob) Kadel Photographers, Terre Haute
Kaeser & Blair, Inc., Cincinnati, Ohio - makers of Picto Cards
(Ken) Martin's Photo Shop, Terre Haute
National Press, Chicago
New Central Pharmacy, Terre Haute
Photoette (C. U. Williams, Bloomington, Illinois)
John V. Pontiere, Jr.
F. R. Ryan Co., Terre Haute
L. D. Smith, Terre Haute
Terre Haute News & Magazine Agency
Terre Haute Post Card & Novelty Company
The Model
Viquesney Printing Co., Terre Haute
Wabash Valley News Agency, Inc., Terre Haute
C. U. Williams, Bloomington, Illinois (Photoette)
Bob Wyer Photo Cards, Dehli, N.Y.

This page created 2nd April 2008, last modified 17th January 2010

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